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Wildscreen Festival 2020

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Three Ways the New Mammalz App is More Than Just a Social Platform for Nature Lovers
by Pam Voth
18 June 2020

Nature content creators from around the globe are flocking to Mammalz to share stories of the natural world and finding more than “likes”


Mammalz, a new community-driven user-generated content platform for all things nature offers a centralized place for today’s generation of socially savvy nature content creators, scientists, and consumers to connect with each other and create a global community around anything that advances the human-nature relationship. But even though it may look like a niche social platform for nature lovers on the surface, Mammalz is really more of a movement.

Here are three ways the Mammalz app is breaking the social media mold:

1) Global Representation

We’re throwing out the gatekeepers. Mammalz is democratizing the nature media industry. For far too long, a select, elite group has not only controlled the narrative, but maintained a narrow vision of creativity when it comes to nature storytelling. That stops now. Mammalz is the place for everyone around the world to unleash their creativity and share their stories of the natural world. Whether you’re a professional, an amateur, a scientist, an educator, or just someone who loves nature, all voices and perspectives are welcome here.

2) Reconnecting The World To Nature

Every visit to Mammalz brings a new possibility to encounter nature like you’ve never seen before. Join a live stream with a young zoo keeper, watch a timelapse video of a dragonfly emerging from its larval stage, or feel relaxation flood over you as you watch colorful fish dart in and around a coral reef. Mammalz is a place for curiosity and discovery to flourish. And it's a place where the power of community comes together to make a positive difference for the natural world.

3) Science and Education

Science is serious, but that doesn’t mean it can’t be fun! And the more you learn about nature, the more there is to love! Mammalz teams up scientists with creative media makers to convey important, complex information in a user-friendly way. On Mammalz, you can interact with subject experts  to ask questions and get answers you know are accurate. Young and old alike will find a place to fall in love with nature while discovering ways to protect it.

And, It’s Free!

To download Mammalz, visit the App Store. Or visit the web platform at Mammalz.com.

Download the Mammalz App

About Mammalz

Founded by biologists-turned-wildlife filmmakers, Rob Whitehair and Alexander Finden, Mammalz is the “Twitch for Nature”; a mobile- and web-based media streaming and social platform dedicated to nature storytelling and driven by community. Whether you are a professional media maker, scientist, educator, artist, writer, or one of over 600 million nature enthusiasts across the planet, Mammalz provides you with the tools to personalize your experience, share your love of nature, and truly make a difference.


Mammalz, PBC is a Public Benefit Corporation founded in May 2018 and headquartered in San Diego, CA.

The Mammalz mission is to promote a greater global public understanding of nature and the environment while acting as a bridge between science, media makers, and the public.

Invest in Mammalz here: wefunder.com/mammalz

Mammalz Co-Founders – Alex Finden and Rob Whitehair
Mammalz Co-Founders – COO Alex Finden (left) and CEO Rob Whitehair (right)

Rob Whitehair, Co-Founder and CEO

Rob is a 20-year veteran of the natural history film industry. He is a multi-award-winning filmmaker, producer, and executive who has directed, produced and shot films for broadcast and theatrical markets worldwide. He is known throughout the industry for his vision, leadership, inspiration and his ability to take seemingly impossible ideas and turn them into a reality. Mammalz is the culmination of Rob’s dream to create a next-generation media platform that will connect people on a global scale through their love for nature.

Alexander Finden, Co-Founder and COO

Inspired by the underwater world, Alex is a highly creative, award-winning wildlife filmmaker, Divemaster, YouTube channel manager, Twitch content editor, and operational guru. He is known for being a master of details, turning ideas into actions, and keeping calm in the storm. Alex is fascinated with portable live-streaming technologies and plans to encourage outdoor streaming as one of the most popular content types on Mammalz.

Visit: community.mammalz.com/press/2020/6/17/new-app-for-nature-lovers

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