Think Phones Disconnect Us From Nature? Think again. by Pam Voth
22 July 2020
New Nature App, Mammalz, Changes the Narrative, Connects Today’s Generation to Nature and Each Other Using Smartphone Technology
So often, technology is blamed as the culprit for disconnecting us from nature. But a new media company is changing that perception. Mammalz, a new nature app, is re-imagining what can be done to democratize the nature media industry and reconnect people to nature around the world by using technology available in nearly everyone’s hand, the smartphone. In the hands of a Mammalz community member, a smartphone actually becomes an agent for change and the tool to connect people around the globe to nature and one another.
On Mammalz, you experience nature with other people
Using smartphone technology and a niche community approach, the Mammalz app has become the go-to choice of nature lovers from over 60 countries around the world to enjoy a dose of nature content any time of the day. Every visit to Mammalz brings a new possibility to encounter nature like you’ve never seen before. Join a live stream with a herpetologist hiking a desert canyon searching for lizards; watch a vlog from a young researcher who is studying the way people coexist with wildlife in Sierra Leone; or feel relaxation flood over you as you watch a video of colorful fish dart in and around a coral reef. Mammalz is a place for curiosity and discovery to flourish.
Becoming a star on Mammalz
Anyone with a smartphone, a great personality, a curiosity for the natural world, and a creative imagination can become a star on Mammalz. The two Mammalz co-founders are biologists-turned-wildlife filmmakers and recognize the many barriers to breaking into the nature media industry to pursue a career as a nature storyteller.
They know that old-school gatekeepers are in charge of deciding what gets produced for broadcast and that the professional camera equipment required to create natural history programming for television is extremely expensive. “These are huge obstacles. Add to that the fact that young people don’t even consume television programming,” says Rob Whitehair, Mammalz CEO and co-founder. “We realized it’s time to shake up our own industry. We created Mammalz to give people the chance to share their own unique perspectives about the natural world, and to make a living doing it.” Future plans for Mammalz include introducing monetization tools for partnered creators.
Can the smartphone actually save the world?
The smartphone proved to be the perfect tool to create the opportunity for people to create and engage with nature content. “Right from your phone, you can live stream, vlog, take photos, edit short videos, and record audio. And it’s better quality than most video cameras from 10 years ago,” says Whitehair. “It also completely removes the barrier to entry to be able to create content. If anything, we need more voices out there championing the natural world. Not fewer voices. It would be a travesty not to harness the true potential technology has given us to make the world a better place. Our future depends on it.”
Founded by biologists-turned-wildlife filmmakers, Rob Whitehair and Alexander Finden, Mammalz is the “Twitch for Nature”; a mobile- and web-based media streaming and social platform dedicated to nature storytelling and driven by community. Whether you are a professional media maker, scientist, educator, artist, writer, or one of over 600 million nature enthusiasts across the planet, Mammalz provides you with the tools to personalize your experience, share your love of nature, and truly make a difference.
Mammalz, PBC is a Public Benefit Corporation founded in May 2018 and headquartered in San Diego, CA.
The Mammalz mission is to promote a greater global public understanding of nature and the environment while acting as a bridge between science, media makers, and the public.
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