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Wildlife Winners and Losers - Brock Initiative

Mammalz App is Now Live On the App Store – Download for Free to Enjoy Nature for this Generation
from Mammalz
30 April 2020

The Mammalz iOS mobile app and web platform give people around the globe an innovative, highly interactive way to connect to nature and socialize while social distancing.



Mammalz, a community-driven user-generated content platform for all things nature is now available on the App Store.

This free app offers a centralized place for today's generation of socially savvy nature content creators, scientists, and consumers to connect with each other and create a global community around anything that advances the human-nature relationship.

Mammalz supports all forms of media: live streaming, video, photos, 360/VR, and podcasts.

And, Mammalz goes way beyond the "like" button with engagement tools like live stream chat, comments, direct chat, and discussion boards, all designed to help people socialize, even when times like this require social distancing.

Download Mammalz from the App Store.

Mammalz is also available as a web platform at Mammalz.com.

Download the Mammalz App

Mammalz iOS Explore

Now Sharing on Mammalz

The global community on Mammalz is growing fast and so is the variety and diversity of entertaining and educational nature content being uploaded every day.

Live streamers take viewers along on their hikes and answer questions about the birds and plants they encounter.

A zookeeper hosts regular AMA (ask me anything) sessions via live stream.

Creators inspired by Steve Irwin upload short presenter-lead films with a goal to educate and entertain about the natural world. Science communicators take viewers into the field to demonstrate proper field biology techniques.

Filmmakers around the world share long-form documentaries about anything from conservation science, to wild harvesting a gourmet meal from the land.

Behind the scenes videos and outtakes bring viewers even closer to the action and into the in-the-know fold.

Wildlife and landscape photographers share their best work along with stories about getting the shot.

And throughout the Mammalz community, a high level of engagement between creators and their audiences is evidence of how much fun people are having while learning about the natural world.

Mammalz iOS Live-Streamin

Global Pandemic Spotlights Need to Understand, Respect, and Connect to Nature

As it becomes ever more clear from scientists that a disregard for nature and lack of understanding about how humans fit into the mosaic of the natural world has landed us in the current pandemic crisis, today’s launch on the App Store is even more timely and poignant.


The good news is that by simply using the Mammalz app, people can immediately begin to discover inspiring nature stories, unleash their creativity to share their own perspective about the natural world, and connect with a global community who loves nature as much as they do.

Mammalz iOS Fullscreen Video

“The natural world is struggling with more human-inflicted chaos than ever before. Extinction rates are soaring, and the clock is ticking,” says Alex Finden, Mammalz Co-Founder and COO.

“Fortunately, there are millions of young people, scientists, storytellers, and nature fanatics who care, including us, but we haven't had an effective platform to communicate with...until now. We are Mammalz, and we're on a mission to advance the relationship between humans and the natural world in the most fun way possible.”

A Vision So Much Bigger Than an App – Mammalz Mission to Create Champions for the Natural World

The Mammalz mission is to promote a greater global public understanding of nature and the environment while acting as a bridge between science, media makers, and the public.

As the highly engaged Mammalz community scales to millions of users, the company intends to incorporate creative solutions to solve the natural world’s greatest problems. With recent innovation in data science, creating an augmented experience of nature that emphasizes education and promotes real-life engagement will become a reality. The vast amount of encrypted multimedia data will also allow Mammalz to accelerate the rate at which conservation scientists can decode, track, and put a stop to wildlife trafficking.

“More than ever, we need a safe place where we can be inspired by nature, a trusted place to communicate and interact with one another while sharing truthful, scientifically accurate information,” says Rob Whitehair, Mammalz Co-Founder and CEO. “We need to hear from multiple, diverse perspectives around the globe to widen the understanding of what nature means to the global community. This will help us gain not only more knowledge and understanding of life on Earth, but more compassion and empathy for our fellow humans. Welcome to Mammalz.”

The Mammalz Android app is planned for the future. To learn more about Mammalz, visit community.mammalz.com.

Welcome to Mammalz

About Mammalz

Founded by biologists-turned-wildlife filmmakers, Rob Whitehair and Alexander Finden, Mammalz is the “Twitch for Nature”; a mobile- and web-based media streaming and social platform dedicated to nature storytelling and driven by community. Whether you are a professional media maker, scientist, educator, artist, writer, or one of over 600 million nature enthusiasts across the planet, Mammalz provides you with the tools to personalize your experience, share your love of nature, and truly make a difference.


Mammalz, PBC is a Public Benefit Corporation founded in May 2018 and headquartered in San Diego, CA.

The Mammalz mission is to promote a greater global public understanding of nature and the environment while acting as a bridge between science, media makers, and the public.

Mammalz Co-Founders – Alex Finden and Rob Whitehair
Mammalz Co-Founders – COO Alex Finden (left) and CEO Rob Whitehair (right)

Rob Whitehair, Co-Founder and CEO

Rob is a 20-year veteran of the natural history film industry. He is a multi-award-winning filmmaker, producer, and executive who has directed, produced and shot films for broadcast and theatrical markets worldwide. He is known throughout the industry for his vision, leadership, inspiration and his ability to take seemingly impossible ideas and turn them into a reality. Mammalz is the culmination of Rob’s dream to create a next-generation media platform that will connect people on a global scale through their love for nature.

Alexander Finden, Co-Founder and COO

Inspired by the underwater world, Alex is a highly creative, award-winning wildlife filmmaker, Divemaster, YouTube channel manager, Twitch content editor, and operational guru. He is known for being a master of details, turning ideas into actions, and keeping calm in the storm. Alex is fascinated with portable live-streaming technologies and plans to encourage outdoor streaming as one of the most popular content types on Mammalz.

Visit: community.mammalz.com/press/2020/4/29/now-live-on-app-store

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