Video content has skyrocketed, and now accounts for nearly 74% of all online engagement ¹. Recognising this phenomenon,
alongside global consumer trends of authenticity, raw humanity and a return to nature, award-winning wildlife filmmakers
NHNZ has launched the new short-form division, WiLD Studios.
With international brand marketer and executive producer, Carolyn Managh, at the helm, WiLD Studios is on a mission
to strengthen connections between brands, nature and wildlife. WiLD Studios produces cinematic short-form content–
anything from 30 seconds to 30 minutes- by tapping into NHNZ’s remote production crews located in key wildlife
destinations around the world.
“WiLD Studios celebrates the magnificence of our natural planet, with the mission of strengthening connections between
brands, nature and wildlife. Whether it’s Antarctica, Mainland China, Siberian Desert or the Amazon, we can make it happen.
With remote production crews experienced in cinematic 4k filming to international broadcast standards, ” explains Carolyn
Chief Creative Officer Wunderman UK & EMEA, Ian Haworth praises the timing and relevance of WiLD Studios, saying,
“Authenticity and purposefulness are now an essential part of any brand’s communications, whether in campaigns or social
media content. Using connections to nature is a powerful platform to do this, and when it comes to content in this space,
the filmmakers at WiLD are wildlife whisperers.”
Right out of the gate, WiLD Studios’ first big initiative is a collaboration with WWF-New Zealand (spearheading the project
for global). Project Extraordinary is a competition that will see one creative agency potentially make history. The challenge
invites creative minds globally to develop a short-form video concept that demonstrates how sustainability is desirable and
sexy; to encourage 1 billion consumers globally to make more than 50% of their purchases based on sustainability as one of
the top 3 decision triggers, by 2020.
NHNZ Managing Director Kyle Murdoch says, “WiLD Studios is the natural next step in the evolution of NHNZ. We’ve had a
love affair with wildlife for over 40 years, including 10 years producing long-form documentaries co-funded by brands such
as Samsung and Buick. Combine this experience with a growing appetite for short-form content and then add Carolyn’s
marketing and agency experience into the mix, and we have a world class offering. This is part of NHNZ’s long term strategy
to be a best in class producer across a range of content offering.”
For more details, visit wild-studios.com